Word arrived to me today from back home in Webster that "The Office" would begin showing Wegman's products throughout the season this year, in order to remain as authentic as possible. This makes sense because the show is set in Scranton, PA, which Wegmans (greatest grocery store - nay! greatest shopping experience! - and based in Rochester, NY thank you very much) must have infiltrated by now. With this information, I returned to the first episode of Season 4 with an eye for discrete product placement:
The episode begins with Michael enjoying breakfast.
...which Jan has graciously made for him (well, at least she bought the soy milk).
But not just any milk! Organic Soy milk, Wegmans brand! And behind it, Wegmans Raisin Bran?
Here's hoping for a WPOP appearance, even though Jim had given up grape soda as of last season.
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